444bb Privacy Policy

1 Data Controller

444bb operates as the data controller for all personal information collected through the 444bb platform, including its website, mobile interface, games, betting services, payment processing facilities, and customer support channels. As the data controller, 444bb determines the purposes and means by which your personal data is processed, and is responsible for ensuring that processing is carried out lawfully, fairly, and transparently.

For all data-related enquiries, requests, and complaints, you may contact our dedicated privacy team using the contact information provided in Section 12 of this Policy. We are committed to responding to all privacy-related correspondence within 30 days of receipt.

This Privacy Policy applies to all users of the 444bb platform regardless of how they access it — including via desktop browser, mobile browser, and any future native applications. By registering an account or continuing to use the 444bb platform, you acknowledge that you have read and understood this Privacy Policy and consent to the processing of your personal data as described herein.

2 Information We Collect

444bb collects personal data through several channels: directly from you during registration and account use, automatically through your interactions with the platform, and occasionally from trusted third-party sources for verification and fraud prevention purposes. The categories of personal data we collect are set out below.

2.1 Registration & Identity Data

When you create a 444bb account, we collect the following information:

• Full legal name as it appears on your official identity document
• Date of birth (for mandatory age verification — players must be 18 or older)
• Email address
• Mobile phone number (primarily used for bKash, Nagad, Rocket, and Upay payment verification)
• Username and encrypted password
• City and district of residence within Bangladesh (e.g., Dhaka, Chittagong, Sylhet, Rajshahi, Khulna)

2.2 Identity Verification (KYC) Data

To comply with responsible gaming obligations and to prevent fraud and underage gambling, 444bb conducts Know Your Customer (KYC) verification. During this process, we may collect:

• Scanned copy or photograph of your National Identity Card (NID), passport, or birth certificate
• Proof of address document (e.g., utility bill, bank statement issued within the past three months)
• Proof of payment method ownership (e.g., screenshot of your bKash or Nagad account showing your registered mobile number)
• Selfie photograph for identity matching where required

2.3 Financial & Transaction Data

When you make deposits or withdrawals, we collect the minimum financial data necessary to process the transaction securely:

• Payment method type (bKash, Nagad, Rocket, Upay, Visa, Mastercard)
• Transaction reference numbers provided by the payment service provider
• Deposit and withdrawal amounts in Bangladeshi Taka (৳ BDT)
• Transaction timestamps and status logs

444bb does not store full card numbers, CVV codes, or full bKash/Nagad/Rocket/Upay PINs on our servers. Payment credential processing is handled by the respective payment service providers under their own security protocols.

2.4 Gameplay & Betting Data

To operate the platform's core services — casino games, live dealer tables, sports betting, and slot games — 444bb collects and retains:

• Game session logs (game title, game provider, session start/end time)
• Bet history (stake amount, odds, market type, outcome)
• Bonus and promotion redemption records
• Responsible gaming tool settings (deposit limits, cool-off periods, self-exclusion status)

2.5 Technical & Usage Data

When you access the 444bb platform, our servers and analytics tools automatically collect certain technical data:

• IP address and approximate geographic location
• Device type, operating system, and browser version
• Referring URL and exit URL
• Pages visited and features used within the platform
• Session duration and click-path data
• Error logs and crash reports

3 Legal Basis for Processing

444bb processes your personal data on one or more of the following legal grounds, depending on the specific processing activity:

Where consent is the legal basis for processing, you have the right to withdraw that consent at any time. Withdrawal of consent does not affect the lawfulness of processing carried out before the withdrawal. To withdraw consent for marketing communications, use the unsubscribe option in any promotional email or contact support at [email protected].

4 How We Use Your Data

444bb uses the personal data we collect exclusively for the purposes described in this Privacy Policy. We do not sell your personal data to third parties. The principal ways in which we use your data are as follows:

4.1 Account Management & Service Delivery

Your registration data is used to create, authenticate, and manage your 444bb account. This includes processing your login credentials, maintaining your account balance in Bangladeshi Taka (৳), applying bonus credits, and enabling access to all platform features — including cricket betting, live dealer games, slots, and cockfighting and Muay Thai Champion markets.

4.2 Payment Processing

Transaction data is used to process deposits and withdrawals accurately and securely. This includes verifying that incoming payments correspond to your registered payment method and that withdrawal requests are directed to a verified account held in your name. All financial data is processed in BDT and routed through the appropriate payment service providers (bKash, Nagad, Rocket, Upay, Visa, Mastercard).

4.3 Identity Verification & Fraud Prevention

KYC documents and identity data are used to confirm that you are who you say you are, that you are at least 18 years of age, and that your account activity does not indicate fraud, money laundering, or bonus abuse. Our fraud detection systems monitor transaction patterns, login behaviours, and betting activity in real time to protect both you and the integrity of the platform.

4.4 Responsible Gaming

Gameplay and betting history data is used to monitor player behaviour for signs of problem gambling. Where our responsible gaming indicators flag a concern, we may proactively contact you to offer support tools such as deposit limits, cool-off periods, or self-exclusion. This processing is carried out in your best interests as a player and in fulfilment of our platform-wide commitment to responsible gaming. For more information, visit our Responsible Gaming page.

4.5 Customer Support

When you contact 444bb support, we use your account data, transaction history, and any information you provide in your support request to diagnose and resolve your issue efficiently. Support correspondence is retained for quality assurance and dispute resolution purposes.

4.6 Platform Improvement & Analytics

Aggregated and anonymised usage data helps us understand how players interact with the 444bb platform — which game categories are most popular, which pages have the highest drop-off rates, and how the deposit and withdrawal flows can be made smoother. This data does not identify you personally and is used solely to improve the platform experience for all players.

4.7 Marketing & Promotions

With your consent, we may send you promotional communications about new games, bonus offers, seasonal promotions (such as BPL cricket season offers, Pohela Boishakh bonuses, and Eid promotions), and platform updates. You can opt out of marketing communications at any time without affecting your ability to use the 444bb platform.

5 Cookies & Tracking Technologies

444bb uses cookies and similar tracking technologies (such as web beacons and local storage objects) to provide a functional, personalised, and secure platform experience. This section explains what types of cookies we use and why.

5.1 What Are Cookies?

A cookie is a small text file placed on your device by a website when you visit it. Cookies allow the website to remember your actions and preferences — such as your login session, language preference, and game settings — so you do not have to re-enter them each time you visit or navigate between pages.

5.2 Types of Cookies We Use

5.3 Managing Your Cookie Preferences

You can control and delete cookies through your browser settings. Most modern browsers allow you to refuse all cookies, accept only certain types, or delete cookies after each session. Please note that disabling strictly necessary cookies will impair your ability to log in and use core 444bb platform features. Detailed instructions for managing cookies in popular browsers are available through each browser's official help documentation.

6 Data Sharing & Third Parties

444bb does not sell, rent, or trade your personal data to any third party for their own marketing purposes. We share your personal data only in the specific and limited circumstances described below.

6.1 Payment Service Providers

To process your deposits and withdrawals, we share the minimum necessary transaction data with the relevant payment service providers — bKash, Nagad, Rocket, Upay, Visa, and Mastercard. Each of these providers operates under its own privacy policy and data protection obligations. 444bb is not responsible for the data practices of third-party payment providers once data has been transmitted to them for transaction processing.

6.2 Game Content Providers

Some casino games and live dealer products on the 444bb platform are delivered by third-party game studios including Pragmatic Play, Evolution Gaming, NetEnt, Microgaming, Spribe, and Ezugi. These providers may receive anonymised session identifiers to deliver game content and record game outcomes. No personally identifiable information beyond an anonymised player token is shared with game studios.

6.3 Identity Verification Partners

To fulfil our KYC obligations, we may engage specialist identity verification service providers to cross-check the documents you provide during account verification. These partners process identity data strictly on our behalf and under confidentiality agreements that prohibit any secondary use of your data.

6.4 Legal & Regulatory Disclosure

444bb may disclose your personal data to law enforcement agencies, regulatory authorities, or courts of competent jurisdiction when required to do so by applicable law, court order, or where we have a good-faith belief that such disclosure is necessary to protect the safety of our players, prevent fraud, or cooperate with a legitimate investigation. We will notify affected players of any such disclosure where we are legally permitted to do so.

6.5 Business Transfers

In the event of a merger, acquisition, restructuring, or sale of all or substantially all of the assets of 444bb, your personal data may be transferred to the successor entity as part of that transaction. You will be notified via your registered email address prior to any such transfer taking effect, and you will retain the right to request deletion of your data in accordance with Section 9 of this Policy.

7 Data Retention

444bb retains your personal data only for as long as is necessary to fulfil the purposes for which it was collected, to comply with applicable legal and regulatory obligations, and to resolve any disputes or enforce our agreements. The retention periods we apply to different categories of data are summarised below.

Upon expiry of the applicable retention period, personal data is securely deleted or anonymised so that it can no longer be associated with an identifiable individual. Anonymised, aggregated data may be retained indefinitely for statistical and research purposes without restriction.

8 Security Measures

444bb takes the security of your personal data seriously and applies a range of technical, organisational, and procedural safeguards to protect it against unauthorised access, disclosure, alteration, and destruction.

8.1 Technical Safeguards

• 256-bit SSL/TLS Encryption: All data transmitted between your device and the 444bb platform is encrypted using industry-standard 256-bit SSL/TLS protocols. This ensures that your login credentials, payment details, and personal information cannot be intercepted in transit.
• Encrypted Data Storage: Sensitive data fields — including passwords and identity document references — are stored in encrypted form. Passwords are hashed using a strong one-way cryptographic algorithm and are never stored or transmitted in plain text.
• Firewalls and Intrusion Detection: Our server infrastructure is protected by enterprise-grade firewalls and real-time intrusion detection systems that monitor for unusual access patterns and flag potential threats automatically.
• Access Controls: Access to personal data within 444bb's internal systems is restricted on a strict need-to-know basis. Staff access is governed by role-based permissions, and all access events are logged for audit purposes.

8.2 Organisational Safeguards

• All 444bb staff who handle personal data receive mandatory data protection training.
• Third-party service providers who process data on our behalf are contractually required to maintain equivalent security standards.
• Security practices are reviewed periodically, and the platform undergoes regular vulnerability assessments.

8.3 Your Responsibilities

While 444bb implements robust security measures on our end, the security of your account also depends on you. You are responsible for keeping your login credentials confidential, using a strong and unique password, and logging out of your account on shared devices. If you suspect unauthorised access to your account, contact us immediately at [email protected].

9 Your Privacy Rights

As a registered player on the 444bb platform, you have the following rights in relation to your personal data. To exercise any of these rights, please contact us at [email protected] with your registered account email address and a description of your request. We will respond within 30 days.

9.1 Right to Access

You have the right to request a copy of the personal data that 444bb holds about you. We will provide this in a structured, commonly used, and machine-readable format. We may ask you to verify your identity before fulfilling an access request to prevent unauthorised disclosure.

9.2 Right to Rectification

If any personal data we hold about you is inaccurate or incomplete, you have the right to request that it be corrected. For basic profile information such as your email address or phone number, you may be able to update this directly through your account settings. For identity data (name, date of birth), an updated KYC document may be required.

9.3 Right to Erasure

You may request deletion of your personal data where it is no longer necessary for the purposes for which it was collected, where you have withdrawn consent (and there is no other legal basis for processing), or where the data has been processed unlawfully. Please note that certain data must be retained for the periods specified in Section 7 to comply with our legal and regulatory obligations, and such data cannot be deleted on request until the mandatory retention period has elapsed.

9.4 Right to Restrict Processing

You may request that we restrict the processing of your personal data in certain circumstances — for example, while a dispute about the accuracy of your data is being investigated, or where you have objected to processing based on legitimate interests and that objection is under review.

9.5 Right to Data Portability

Where processing is based on consent or contract and is carried out by automated means, you have the right to receive your personal data in a structured, machine-readable format and to transmit that data to another service provider of your choice.

9.6 Right to Object to Marketing

You have the right to object at any time to the processing of your personal data for direct marketing purposes. Upon receipt of your objection, we will stop using your data for marketing communications immediately. You can also opt out using the unsubscribe link in any promotional email we send.

9.7 Right to Withdraw Consent

Where processing is based on your consent, you have the right to withdraw that consent at any time. Withdrawal of consent will not affect the lawfulness of any processing carried out prior to the withdrawal.

10 Children's Privacy

Age verification is a mandatory step in the 444bb account registration and KYC process. If 444bb discovers or has reasonable grounds to believe that a registered account belongs to a person under the age of 18, we will immediately:

• Suspend access to the account pending investigation.
• Conduct an age verification review using the documents on file.
• Permanently close the account if underage use is confirmed.
• Void any winnings accumulated by the underage user.
• Delete or anonymise all personal data associated with the underage account, subject only to any mandatory legal retention obligations.
• Report the matter to the relevant authorities where required by law.

Parents and guardians who believe that a minor in their care has registered an account on 444bb should contact us immediately at [email protected] so that we can take prompt remedial action. We take underage gambling prevention extremely seriously and cooperate fully with parental concerns and authority investigations.

11 Policy Updates

444bb reserves the right to update or revise this Privacy Policy at any time to reflect changes in our data processing practices, applicable laws, platform features, or the payment methods we support. When material changes are made to this Policy, we will notify registered players by:

• Sending a notification to your registered email address at least 7 days before the changes take effect (except where a shorter notice period is required by law or urgent security circumstances).
• Displaying a prominent notice on the 444bb platform indicating that the Privacy Policy has been updated.
• Updating the "Effective Date" at the top of this page to reflect the date the new version takes effect.

The most current version of this Privacy Policy is always available at https://444bb.app/privacy-policy. We encourage you to review this Policy periodically so you remain informed about how we protect your personal data. Your continued use of the 444bb platform after the effective date of any updated Policy constitutes your acceptance of the revised terms.

If you do not agree with the changes to this Privacy Policy, you have the right to close your account and request deletion of your personal data in accordance with Section 9.3 of this Policy, subject to any mandatory legal retention requirements set out in Section 7.

12 Contact Us

If you have any questions, concerns, or requests relating to this Privacy Policy or the way 444bb handles your personal data, our privacy team is available to assist you. Please reach out using the contact details below.

12.1 What to Include in Your Request

To help us process your privacy request as quickly and accurately as possible, please include the following details in your email:

• Your full name as registered on your 444bb account
• Your registered email address and/or mobile number
• The nature of your request (e.g., data access, rectification, erasure, opt-out of marketing)
• Any relevant context or supporting information that will help us locate your records

We may ask you to verify your identity before processing certain types of requests, particularly data access and erasure requests, to ensure that personal data is not disclosed to or deleted on the instruction of an unauthorised party.

12.2 Escalation & Complaints

If you are not satisfied with our response to your privacy request or believe that 444bb has not handled your personal data in accordance with this Privacy Policy, you are entitled to escalate your complaint. We encourage you to contact us first so we have the opportunity to resolve your concern directly. Unresolved complaints may be escalated to the relevant data protection authority in your jurisdiction.